need!trip
During my graphic design internship with the NEED! team in 2023, we launched the first "need!trip" themed event at Wumeng Grassland in Guizhou, from August 25 to 27. Over three days, participants escaped urban life to enjoy experimental art and music in nature, with 13 artists hosting 22 workshops by day and 16 musicians turning the nights into a lively musical feast.
Year
2023
Deliverables
Online and offline visual identity, materials and resource used in the event
Materials
Fabric, paper, metal, plastic, wood, plants in nature, etc
Techniques
Printing, cutting, disassembling and assembling, dyeing, papermaking
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need!trip themed series hope to nurture a new way of life in the wild, that embodies universal love, cycles, and balance. The logo takes inspirations from organic forms in nature, emphasizing on the glowing energy of curves and flows.e and this remarkable event.
In need!trip themed series, we aimed to create a distinctive and impactful visual identity. Extending from our logo and forms in nature, we enriched our visual expression.
The Sun
To celebrate the birth of need!trip series, I was tasked with designing a very unique key visual only for this event: the rising sun over the Guizhou Wumeng Grassland. Supported by the team, I incorporated much richer color palettes and patterns specifically for this inaugural one-time use.
