Bare

 

Bare is a nipple cover brand that goes beyond functionality and comfort, using bold, experimental packaging that serves as both a critique and act of resistance against the historical objectification of women’s bodies. By visually confronting the "unfriendly gaze" while celebrating women’s liberation, Bare highlights the dual reality of empowerment and restriction that nipple covers represent as products. More than just a brand, Bare is a statement—helping women break free from body shame, embrace their bodies with confidence, and make unapologetic choices for themselves.

Year

2023

Deliverables

Branding, Packaging.

Materials

Cardboard paper, biodegradable plant-based paper in experiment.

Techniques

Blender, flexo print, digital printing, dyeing, paper making.

Bare final logo-07
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Final Poster组 copy
MM_Billboard_BB-NYC-08 copy
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T20975 copy
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Look at it. Stare at it.

Then realize that there are no perfect circles in the nature. There are no breasts in the world that are perfectly spherical. There is no specific shape our breasts need to be.

There is no single image we, as women, should conform to.