GifT
GifT is a design studio advocating problem-solving, experimental, challenging, and innovative approaches. We offer a team of powerful designers from various design fields, each with different artistic and cultural backgrounds. This composition enables us to propose one-to-one solutions and strategies to clients across diverse fields, including but not limited to architecture, interior, product, and graphic design. We have and will always hold the spirit to ask ourselves “if,” as it's the spirit to explore every possibility to hand the best "gift" to our clients.
Year
2023
Deliverables
Brand guideline, logo system, fonts, patterns, story telling
Materials
Digital outputs
Techniques
Adobe series, hand-drawn, motion graphics
Our primary logo's distinct letterforms reflect our studio's fun, inclusive, and diverse personality. Building on this, we created a secondary system featuring dynamic variations of the four letters (G, i, f, and T) to showcase our versatility. While we encourage using these variations in branding, the primary logo should be used simultaneously to ensure consistency across platforms.
Our logo variations, fonts, and patterns will be updated and categorized quarterly, or they can be tailored to the style of the client's project. This allows them to transformed into the most appropriate version during projects with clients, representing the unique identity of our studio and the wills of our clients. We also produce and sell GifT-branded merchandise, such as tote bags, stickers, fridge magnets, and more.
The beautiful lines extended from our letters are used throughout our brand. They turn into repetitive and distorted patterns with high level of distinctiveness. These patterns should only be utilized in solid colors and can be placed on backgrounds that aligns with our brand guideline.
