Wet n Wild
Since 1979, Wet n Wild has revolutionized drugstore beauty with its bold, inclusive, and budget-friendly approach. It pushed boundaries with fearless, high-impact colors—from neon pinks to electric blues—making vibrant makeup accessible to all. More than that, it was one of the first makeup brands in 1970s America to offer color options for Black people, pioneering inclusivity long before it became the industry norm. My rebranding approach builds on this legacy, refining Wet n Wild’s identity while preserving its vibrant, limitless spirit. From logo and packaging to overall visuals, I aim to modernize the brand's all-embracing and boundary-breaking presence, rooted in the wild energy of Los Angeles.
Year
2024
Deliverables
Branding, packaging.
Materials
Digital media.
Techniques
Adobe series, C4D, Blender.
